Jim Bintliff’s name is mud in every ballpark in the Major Leagues. All the minor league parks, too. He wouldn’t have it any other way.
You've got to hand it to Jim Bintliff — he's not afraid to get dirty as he harvests the mud that keeps the Major Leagues running.
Bintliff, who lives in Delran, “harvests” and sells mud. Not just any mud. “It’s magic mud,” he says.
It’s purified New Jersey mud, used to rub the sheen off a new baseball. The mud has been the staple of every Major League game played since 1956 and of all American League matchups since 1938.
Bintliff, 47, is president and CMD — that’s Chief Mud Digger — of Lena Blackburne Baseball Rubbing Mud. “It’s mind-boggling when you think about it,” Bintliff says in his pristine kitchen, a few steps from the ultimate mud room, a basement workbench and two 50-gallon barrels of his mudder lode.
“I’ll know I made it when they make a bobblehead of me,” cracks the strong-armed mud collector. “I want it to be on every baseball in the world.”
For Bintliff, the first sign of spring occurs at the end of January, when he and his wife, Joanne, ship their secret goo to the teams' spring training complexes.
Even Major League experts who handle baseballs for a living don’t know much about rubbing mud, which comes from a tributary of the Delaware River. Mets pitching coach Rick Peterson, who grew up in Woodbridge and lives in Wall, is considered the best at his craft. He’s revolutionized how the mechanics of pitching are taught, but flunked the geography quiz about Bintliff’s mud. “It’s Mississippi mud, isn’t it?” Peterson asks.
“That mud is great,” says Yankee assistant equipment manager Lou Cucuzza Jr., who has worked for the ball club for 25 years, and like clubhouse guys around the majors now does the mud rubbing for the umpires. “All the pitchers love it. It comes from Mississippi or Missouri, I think.”
Mets pitcher Al Leiter, who graduated from Central Regional High in Bayville, thought the mud came from Delaware. Leiter, who has made a wonderful living with his cut fastball for fourteen years, would be lost without it.
“I prefer a ball with more mud on it,” he explains. “I want to know if I put pressure on a ball a certain way, it will do certain things. A brand-new ball will do Bugs Bunny stuff; you can’t control it, it’s more unpredictable. With mud on the ball, it cuts through the air better.”
It all started back in the 1930s, when players rubbed balls with tobacco juice, shoe polish, or infield dirt. But umpires constantly complained that the baseballs were mediocre at best, unusable at worst — either too slick or too scratched, depending on the ooze used.
Then Russell “Lena” Blackburne stepped up to the plate. The slender Blackburne was an infielder for four Major League teams from 1910 to 1919 before becoming manager of the Chicago White Sox. Also known as Slats, Blackburne said the nickname that stuck was a form of ‘lean.’ An avid fisherman who knew every stream near his Palmyra home, Blackburne remembered the consistency of the mud in a favorite fishing hole. He dug some up, removed sticks and bits of shells and stone, and added a secret ingredient. Then he scooped the refined muck into coffee cans and sold Lena Blackburne Magic Mud to the world.
“I’ve stuck in baseball,” Lena often said, “because I got stuck in the mud.”
Umpires loved his mud, so Blackburne stuck with it for 30 years. After his death in 1968, his boyhood friend John Haas took over. Haas taught all the dirty little secrets to his son-in-law, Burns Bintliff, who passed them on to his son, Jim.
“It’s good therapy out there,” says Jim, who first dug mud as a nine-year-old in 1965. “It's a sanctuary. It’s just myself, the water, and the mud. I do a lot of soul-searching in that time. I think about how Mr. Blackburne and my grandfather used to do it. It brings back great memories.”
The business was no get-rich-quick scheme. Burns Bintliff, who died in 2000, used to say that he’d starve to death if he had to rely solely on mud money. So by day, he worked as a metal carpenter for the Turnpike Authority. His son has a day job too, only it’s at night, when he operates a printing press.
Burns sold only to the Major Leagues, top minor leagues, and a few colleges. Jim says the business never grew because Burns only sold mud to people he liked.
Marty Springstead, Major League Baseball’s umpire supervisor and an American League ump from 1965 to ’85, says his colleagues are thrilled with the product. “When I first started in the minors,” Springstead says, “we would get a spoon, a paper cup and dig up some dirt, add water, and make instant mud. I get a kick out of watching a ball go into the stands, seeing the fan catch it and then look at the ball and realize that it’s a rubbed-up ball. They’re shocked, they think it should be a new ball, right out of the package.”
For Jim and his family, this isn’t just business. They love the game, going to Philadelphia Phillies’ games and minor-league games in Trenton, Camden, and Atlantic City. It’s what keeps Jim digging in his secret garden every July during low tide. He will never reveal his mud hole, which is a different spot from Lena’s original dig, believed to be somewhere along the Pennsauken Creek. “The geography is important,” Jim explains of the natural filtering process. “The way the stream runs through the area. It has to be on a certain curve and the bank has to have a certain slope to it. That has a lot to do with how the mud gets its consistency.”
If you found him wielding a flathead shovel as he loads mud into kitty-litter buckets — the Bintliffs own seven cats — Jim would smile and say that the mud does wonders for his rose bushes.
Jim and Joanne have expanded the business since they took over four years ago. Their eleven-year-old daughter, Rachel, is a softball pitcher; Jim, who coaches the team and works six days a week on the fields, rubbed mud on her yellow ball and got rid of its tackiness.
This year, for the first time, Jim and Joanne traveled to the baseball coaches’ convention in San Antonio to market their product. “We lost money on the deal, but we had a blast and made a lot of contacts, especially with the colleges,” he explains. “We’re trying to reach into the high schools too.”
They also make an annual pilgrimage to Cooperstown, New York, where a can of Lena mud sits at the Hall of Fame.
Twelve years ago, Burns Bintliff was selling 500 pounds of mud annually. A few two-pound tubs — a roughly $90 investment — keeps Major League squads stocked for the season. Considering that George Steinbrenner spends about $8 million per player, a can of Lena Blackburne is the best bargain in baseball.
“It’s dirt cheap,” says Jim, who has heard all the bad jokes, his smile and earrings glistening. “I laugh all the way to the ballgame.”
The Yankees are among Jim’s best customers because they rub up about 100 baseballs a game. “Foul ball or a home run, it doesn’t matter to me, as long as it goes out of the park,” Jim says, before adding, “Ka-ching.”
What makes Bintliff’s Jersey mud superior to all other mud? His doesn’t stick in the stitches or scar the ball. “I have clean mud,” Jim says. “I wash it through a series of screens. After I clean it, it has to settle. I take the water off it and I put in the magic stuff, a natural additive. It’s natural mud, home-cooked.” After six weeks of aging, his mud is pudding perfect.
No one else has been able to create mud with the same consistency as Blackburne’s. A while back, the Bintliffs discovered for sale a mud that seemed a lot closer to home than advertised. It turned out that one entrepreneur was buying Blackburne mud in the professional two-pound size, transferring it into smaller containers, and giving it a new name and a much higher price. That mudslinging soon came to an end.
The Bintliffs vacation with six containers of the special stuff, just in case some team needs an emergency shipment.
“One year we had to hand deliver mud to the Trenton Thunder,” Joanne recalls, “because they were completely out.
“I know how great pitchers can be,” Jim adds with a smile, “but they can’t throw the ball without my mud on it.
“I get a thrill watching a game and knowing our mud is being used,” he says. “How many people get letters from Major League baseball? And we get Christmas cards from the Hall of Fame.”
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Kevin Kernan is a columnist for the New York Post. He lives in Pequannock.
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Another version from Wit and Wisdom, 9/19/05:
Somewhere along the mudflats of a Delaware River tributary in New Jersey is the spot where baseball's “magic mud” is mined, a location known only to a few and kept secret for decades.
The unique mud is rubbed on every new baseball used by Major League teams to remove the sheen, soften the seams and give pitchers a better grip.
“It definitely changes the way the ball feels,” said Washington Nationals pitcher John Patterson. “If you get a new baseball, it's slick, it's hard to hold on to. If you put some mud on it, it gives you a better grip.”
Before a game, Nationals ballboy Lamont Poteat “rubs up” several dozen baseballs by dabbing each one with a fingertip-full of mud and massaging it with both hands until its sheen is dulled.
The origins of the mud are swathed in folklore. Asked where it came from, Patterson said: “From the Mississippi.” Other players believe it is taken from an Alabama swamp.
In fact, the mud is supplied by a husband-and-wife outfit in New Jersey but the exact site of their mudhole is a closely guarded secret.
The few outsiders taken to the mudhole have been blindfolded and sworn to secrecy.
“You'll never find it no matter how hard you look,” said Jim Bintliff, owner of Lena Blackburne Baseball Rubbing Mud.
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Source: Reuters, http://reuters.com
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